Founder of Sparrow-LA: Tanya Calderon

As a native Angeleno, I have always been inspired by the beauty that surrounds us —whether it be the vibrant energy of Los Angeles, the golden hues of the Pacific sunset, or the quiet elegance found in natures smallest details. Early in my career, I had the privilege of stepping into the world of luxury homes and businesses, and immersing myself in spaces that celebrated design, style, and creativity. These experiences sharpened my eye for beauty and my deep appreciation for details. I’ve always had a love for travel, flowers, the ocean, and family —all of which inspire my work today. I love collecting elements from the world around me and blending them into visual stories—whether it’s curating a beautiful floral bouquet, designing a vignette that captures a moment, or crafting something that feels both sweet and sophisticated. At Sparrow-LA, every creation is more than just flowers or décor—it’s a reflection of care, artistry, and an intention to bring joy to your life’s moments, big or small. My hope is to infuse the beauty I love into the memories you create, one bloom, scene, or idea at a time.